I am a designer who believes the most powerful tool we can utilise in this business is empathy. Being able to take on and appreciate the perspective of another person is vital to connecting with the target audience, clients and colleagues. I was first interested in design because I wanted to explore the way it can emotionally move you and amplify unexpected voices and perspectives. I’m a completing a Bachelor of Design in Graphic Design with minors in Advertising and Illustration. This combination of skills enables me to create high quality work from the initial ideation stage all the way to post-production.
When it comes to design I always aim to think of projects and design solutions from a novel and unexpected angle that tells a story the target audience feels invested in or intrigued by.