Product:

Pink & Purple Steel Blue Boots

Target Audience:

The target market of the campaign is both men and women as both should be aware of the symptoms of breast cancer and how they can help.

Objectives:

Raise money and awareness about breast cancer and the work Breast Cancer Care WA does.

Background:

$10 from each Pink & Purple Boot Purchase goes to Breast Cancer Care WA, a foundation that offers support to families affected by breast cancer.