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Fiaba is a unique designer perfume brand that takes the user experience to the next level by engaging all the senses. It is a representation of Italian culture and seeks to provide an immersive escape into another world for the audience.

Fiaba products reflect old Italian narratives which offers the audience an educational experience as well as a special hand crafted product. This works well for the target audience who would be looking for something to display in their home that could become a talking piece to share with their friends.

Fiaba’s debut collection is called ‘I Tre Principi Incantati’ which is the fable of the Three Enchanted Princes. The three perfume products are modeled after the characters and locations specified in the story. When using the perfumes the user will feel as if they are in the story following along on the journey.

Mockup Cloud. N.d. “Blank book isolated on grey to replace your design.” Adobe Stock. book-isolated-on-grey-to-replace-your-de- sign/94915780

Box Mock up: Dimamoroz. 2021. “Blank White Box with opened hinge flap.” Adobe Stock.

Book Mocks: Mark. 2017.” 3 Book Box Set Template Without the Box.” CoverVault.

Display plinth mock up: “White Display Plinths.” 2021. Slimline Warehouse. https://www.slimlineware-

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