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The Back & Neck Bed Shop
Product or Service
Product: Latex mattress & Adjustable beds. Service: Expert friendly advice.
Target Audience
Primary: 30-50 year old couples looking to upgrade to a better quality mattress or specialised bed to sleep better together. Secondary: 60-80 year old people with health issues that have trouble sleeping.
Single Minded Proposition
The Back and Neck Bed Shop, selling a range of beds that provide better sleep, support and pain relief from a professional team that genuinely cares.

Final Campaign

Background Mock up Image: Ellis, Nick. 2016. “Freeway advertising sign in lights again.” The West Australian.

Concept Ideation

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