Proposition:

Young hearts break too.

Target Audience:

Australians between the ages of 30 -50 with a skew towards females. They already donate to charities.

Objectives:

Get more people to donate than ever before to fund research into sudden cardiac death in the young.

Background:

There are significant gaps in understanding the causes of sudden cardiac death in young people. Give with Heart Day is The Heart Foundation’s annual giving day. Money raised on Give with Heart Day will support the Heart Foundation to help fund vital heart disease research.